A little about us
Our story
About the brand
PHIRSE, meaning “again,” is about making the familiar feel new again.
We rework everyday ideas, materials and silhouettes into something unexpected, expressive and uniquely ours. Rooted in creativity and a constant desire to explore, PHIRSE looks at what already exists and asks: what if we did it differently?
For us, it’s not about repeating what has been done. It’s about taking another look, experimenting, and creating something that feels fresh.
Do it again. Just not the same way.
About the founder
Satyam Gupta, a design university graduate with a passion for creating new things, founded PHIRSE with a simple belief — there is always another way to look at something.
With a background in design and a natural curiosity for experimenting, Satyam approaches PHIRSE as a space to explore ideas, challenge the familiar and turn everyday concepts into something unexpected.
Through PHIRSE, his vision is to build a brand driven by creativity, individuality and the freedom to do things differently.